Print and outdoor ads for Vodafone's competetive tarifs.

The idea is to create a strong impact through the use of subtle humour, so the ad displays a fake nurse trying to hypnotise the customer in order to provide a service that is neither needed nor suited. Tieing it back to the visual's concept, customers are prompted to wake up and choose a provider that will offer better services at lower prices, Vodafone.

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Headline: Time to wake-up!